![]() With a traditional CMS, any sudden burst of traffic is liable to overwhelm the server and paralyze your site – unless you pay for hosting that will accommodate enormous spikes in bandwidth use. If you’re a prominent news organization and you’re likely to have articles and videos going viral, you definitely want a decoupled CMS. Because all the content is stored in a single location, the headless format makes it much easier to keep track of what changes have been made where and when and allows you to push revisions out to multiple sites simultaneously. A headless CMS, by contrast, means you can offer increasingly diverse services without sacrificing speed and performance.įor companies and organizations that maintain different versions of a website for various languages, locations or franchises, a headless CMS can mean less stress over version control. ![]() Adding discussion forums, AI chatbots, and other add-ons all mean additional server requests, which in a traditional CMS will slow down the performance of the website while creating a messy patchwork of plugins. In the case of a rapidly expanding business, a traditional CMS places constraints on a website’s capacity to expand. By contrast, with a headless CMS, there are no limits to the platforms that can be added. In a traditional coupled system, CMS code is tightly connected to a particular set of templates, which means that expanding to new platforms such as native apps or digital signage involves a great deal of customization and installations on the part of developers. While this may require more IT expertise on the client end, due to it being harder to preview content, there are numerous advantages to this structure.įrom a scalability standpoint, the advantages of a headless CMS are self-evident. In a headless CMS, front-end developers have free rein to build as many “heads” as they want for as many channels as they want to deliver content to. For many, the page layout systems offered by traditional CMSs are a constraint to developers and marketers and can impede the adoption of new third-party technologies. However, with the advent of mobile apps, chatbots, the Internet of Things (IoT) and other innovations, many companies and organizations now expect the information on their CMS to be able to do a lot more than just exist on a website. This format has obvious advantages, namely its simplicity – anyone with basic CMS training is able to create and update a website’s content and the front-end is standardized, making it easier to build your website quickly. Since the birth of the Internet, the vast majority of CMSs have been of the “coupled” variety (the kind most readers will be familiar with), wherein content is uploaded to a back-end and is then automatically transmitted to a pre-built front-end delivery layer. Also referred to as a decoupled CMS, a headless CMS exists primarily as a content repository, transmitting content via an application programming interface (API) to whatever channels the content is aimed at. In short, it’s a back-end-only content management system that is not coupled with any front-end presentation layer or “head”. With a market growing at a rate of over 22 percent per year, according to ReportLinker, headless CMS is increasingly the format of choice for e-commerce companies, news organizations and others who deal with a revolving door of content delivered across multiple platforms. Headless content management systems – they’re all the rage.
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